It has been a while since the last Fridag FAQ, but this question I got a while ago warrants a return of the series – so we’re back, for now! The question was how to test beauty products – and I can only tell you how I do this for my reviews, so here goes!
Way back when I just started blogging, I didn’t really know what I should or should not pay attention to. I was very enthousiast about products and loved writing about everything! Sometimes, I would only try a product once or twice before writing my review.
Ha! That changed after I tried this moisturizing cream from Clinique and after three days figured it was alright. Two weeks later, the stuff gave me an itchy rash – that was the moment I figured I needed to be a whole lot more thorough.
So my testing changed drastically after that experience. When I have a travel sized product I usually test the entire thing and only start writing when all of it is gone. On average, I take two or three weeks for testing to minimize the chance of getting a bad reaction after writing my review. Sadly, I don’t have that opportunity when I get a sample sized product or a product that can only be used one time (like a sheet mask). If that is the case, I tend to just say do in my blog, so you all know I’ve only tested once. I think that is fair, and it allows you guys to draw your own conclusions about what I write.
Most products get tested for about two weeks and yes, I do keep track. I have a little notebook in which I keep a testing diary of sorts. Every product I use gets in there, along with the date I started using it and when I stopped. I also track how often I use it and how long the amount I have lasted me. This way I can tell you how much uses you will get out of a product, even if you don’t use it every day (like with the Charcoal Sponge).
Similar article layout
Lately, I’ve been trying to write all my reviews in the same way. I will tell you something about the brand itself and the philosophy behind it – this information I research and usually link to websites of the brand itself.
After that, I will have a look and feel about the product itself. I will discuss the packaging, the colour and scent of the product, and how I feel about these things.
I usually do this when I use a product for the first time – nothing like a first impression, right? And all my thoughts and impressions are also going into the notebook, so I won’t forget about them when I start writing.
The actual testing
After all that, the actual testing starts! I note how I used the product: did I follow the product instructions or did I deviate? That might be good for you guys to know – usually, you know how often you use something and can compare my testing to your own use.
I keep notes during the entire testing period. If I notice a change somewhere, I will take note of the date and write down what changed. And sometimes, I notice something on day 2 that hasn’t occurred to me on day 1. And in goes another note. And so I gather a whole lot of notes about a product while I’m testing.
After about two weeks, I will start writing my blog and present the most important things I noticed to you guys, so you will know what to expect when you buy and use that product.
So far, I’ve been trying to stay as neutral as possible. But I always have my own thoughts, as well, and I think it is important to share. So at the end of the blog, I will discuss my experience and give you my personal opinion about it.
For this last bit, I review everything I have noted in my little book and ask myself how I feel about this product. Was it ‘just’ a good product, was it not so good (and why not)? Would I buy it again? And who would benefit most from this stuff? Which skin types would I recommend this to?
When I finished writing my blog and publishing it all for you to read, I have a fun little moment: I get to try something new again! … and I get to write everything down, again. I love trying out new things, and I am always curious. So for me, there is nothing more fun than throwing out the old and dig around my beauty stash to put something new in the empty spot. I love it!
What do you guys do when you try out something new?